The Solution

Advil Helps Take The Pain Out of DIY Projects at Florida’s Largest Home Show

MEDIA INQUIRIES:

Jackie Jags
Jackie.Jags@Ketchum.com


ADVIL® HELPS TAKE THE PAIN OUT OF DIY PROJECTS WITH FREE GIVEAWAYS
DURING FLORIDA’S LARGEST HOME SHOW

#1 selling pain reliever is encouraging consumers to share their DIY projects on Twitter and Instagram for a chance to win a $15,000 CASH prize

Tampa, FL, August 26, 2015 — Beginning September 4, Advil® will be at Florida’s Largest Home Show, offering free t-shirts, tool belts, samples and coupons and encouraging attendees to share their DIY projects. Attendees should look for the Advil® truck on the Florida State Fairgrounds to receive giveaways and to learn more about how to enter to win a $15,000 CASH prize.

Advil® is asking consumers to share their home, apartment and outdoor DIY projects on Twitter or Instagram, using both #DIYrelief and #Advil Sweepstakes for a chance to win daily prizes. Now through September 7, all entries will also automatically be placed in the drawing for a grand prize: a one-on-one video conference call with home improvement expert Carter Oosterhouse where he’ll help you plan a DIY project for your home as well as $15,000 CASH to use toward a tough DIY project.

Visit Advil.com for more information on how Advil® can take the pain out of DIY.

About Advil®

Advil® is the number-one selling over-the-counter pain reliever in the United States. Advil® provides relief from multiple aches and pains– including headaches, backaches, muscle aches and minor arthritis pains. The Advil® line of products also includes Children’s Advil®, Advil® PM, Advil® Cold & Sinus, Advil® Allergy Sinus, and Advil® Congestion Relief. Use as directed.

Pfizer Inc.: Working together for a healthier world

At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Our global portfolio includes medicines and vaccines as well as many of the world’s best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world’s premier innovative biopharmaceutical companies, we collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more, please visit us at www.pfizer.com.

FOR CONTEST QUESTIONS:
Deb Morelli

Deb.Morelli@matchmg.com

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